NPMT 8311 Capstone Reflection

To the IRC Team and Governing Board: ​This week, while looking at the vacant desks in our resettlement offices, we feel the full effect of the silence surrounding them. In recent years, the International Rescue Committee (IRC) has provided hope for those who needed it; now we stand at a crucial juncture. I recently read a very good article from HIAS titled 2025: Year in Review. The author describes how U.S. humanitarian policy has changed in such large ways that it has completely changed how we operate (HIAS, 2025). This document is more than a description of policy; it is a representation of the situations we encounter every day. The suspension of the U.S. Refugee Admissions Program (USRAP) and the closing of critical sources of support (such as USAID) not only created bureaucratic obstacles but also left certain families that we had promised to keep safe in limbo. For the International Rescue Committee (IRC)—whose mission is based on Albert Einstein's idea of sanctuary—these ...

  Learning resources from Weeks 3 and 4 have helped to establish a sound intellectual framework that will lift my NPMT Capstone Project. It is this "brand orientation" as a strategic philosophy, and not merely some component within the marketing mix that has impelled me to revisit the foundational assumptions of my project. Apaydin's prescription of "managerial antecedents" goes toward proving how it is in reality an internal ideology and not just some external image; this then drives me to probe more exhaustively what the internal culture happens to be in my choice of organization. I do now realize that there has to be some assessment included in my project regarding whether or not the current leadership possesses both vision and educational background to foster a brand-oriented environment because, without such internal drivers, any marketing plan suggested by me would simply lack structural support for long-term viability. Also, Cunningham’s reading of the ...